Data Cleanse and Enhancement
Maximize the value of data and improve marketing efficiency
Data cleansing is the process of fixing data quality issues in a dataset. This process should be run regularly to ensure your data is up to date and accurate.
Lloyd James Media Group has a suite of data cleansing software which searches for data errors using various models and algorithms. The software then repairs the information where possible and flags other data points for our Data Analysts who oversee the process. Information is verified for accuracy, glaring mistakes are manually repaired, and any data values that cannot be repaired without further information are reviewed with the client.
The goal of data cleansing is to create a “single customer view” with one record for each customer, that contains all their relevant, accurate and up to date data.
At Lloyd James Media Group we go further to help our clients gain a deeper understanding of their customers’ characteristics through Data Enhancement. By overlaying demographic and lifestyle information to your database, we can help you:
- Identify the profile of your best and most profitable customers
- Segment customers to help you promote the products and services that best matches their needs
- Identify prospects most like your best customers for new growth opportunities
- Personalise your communications to your customers and prospects